worldwise: better products, better planet

Worldwise brands have a simple, common purpose: to offer pet parents smart, stylish, environmentally responsible products that help you be your dog or cat's best friend. We constantly evolve our brands through innovative, solution-based and proprietary product designs that make it easy and affordable for you to satisfy your pet's most important needs.

You'll rest easy knowing that all our products meet or exceed all applicable safety standards. We also stand behind every product with our 100% customer satisfaction guarantee.


SmartyKat® Innovative products for your cat's physical, emotional and instinctual needs.

TrustyPup™ Dog products that invite your dog to play hard and rest easy.

Petlinks® Products that connect to how people and pets live and play together.

kathy ireland® Loved Ones Products that speak to the natural needs of your Loved Ones.

SmartyKatTrustyPuppetlinks systemkathy ireland Loved Ones
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